BeFood (必如) has grown into a successful milk brand by identifying a pain point that the dairy giants failed to tackle and targeting the less contested B2B category before expanding into the consumer s ...
China is further scaling up its health strategy, bringing new opportunities for foreign brands. The key lies in aligning with ...
“下一个如中国的增长市场，仍然在中国”，已经成为全球数据分析人士寻找增长机会时最常引用的观点之一。尽管这句话早已不新鲜，但其背后的逻辑正变得越来越重要。 对许多品牌而言，在 ...
For many brands, finding new growth in China no longer means pushing harder in Shanghai, Shenzhen or the other familiar Tier 1 and 2 battlegrounds. These cities remain important, but they are ...
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