BeFood (必如) has grown into a successful milk brand by identifying a pain point that the dairy giants failed to tackle and targeting the less contested B2B category before expanding into the consumer s ...

The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

China is further scaling up its health strategy, bringing new opportunities for foreign brands. The key lies in aligning with ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

China’s rapidly evolving snack market is a microcosm for the China market itself: constantly evolving and embracing trends such as health, convenience, emotional and novelty. But a curious new ...

For years, brands in China have been working on the basic premise of if consumers can see it, they’re more likely to trust it. Nowhere was this more evident than in the food and beverage category, ...

Juice has been one of the brighter spots in an otherwise sluggish Chinese FMCG market. Bain and Worldpanel data show that juice sales grew 18.7% in 2025, making it the standout beverage category, ...

Bilibili, in partnership with CTR, has released its 2026 Youth Consumption Trends Report, confirming what many brands are sensing but not yet fully adapting to. China’s young consumers are no longer ...

In its first big move since finalising its joint venture, Starbucks has launched a high-protein beverage range nationwide, as the chain moves beyond coffee into functional nutrition. The new lineup ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

苹果最初原产于中亚山区的野林中，包括如今中国西北部地区。早在公元前 6000 年，人类就开始种植苹果，它们通过丝绸之路等古老贸易路线传播开来，被包括埃及人、罗马人在内的众多文明 ...

Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.