Imfluence’s Mike Alnaji on the challenges facing influencer marketing in 2025, from tackling fraud, inflated metrics, AI and ...

Athar Festival 2025 will be held on 21 and 22 October, featuring over 30 categories, including 14 new ones to recognise ...

OSN+ has expanded its streaming offer in the MENA by adding Discovery+, the entertainment platform from Warner Bros.

Heinz has launched what it claims is the first ad interrupted by a movie with Post Post-Credits, a cinema ad campaign that ...

Jack Morton’s Dan Lord explains how the immersive nature of esports marketing opens huge opportunities for brands to get ...

Next Broadcast Media launches AdManager.FM in an effort to make digital audio advertising fast, affordable, and accessible.

The Dubai Lynx shortlist for the Film and Film Craft categories is revealed listing 52 shortlists between the two categories.

Dynamik has partnered with Mathematic, bringing the French creative studio's expertise to advertisers in the MENA region.

A new WARC report, in partnership with Thomas Kolster, explores how sustainability work shows up in ten years of the Effective 100 Rankings.

At IFZA, Noueihed launched new business verticals, built in-house creative capabilities, and developed group-wide brand ...

McCann Content Studios will play a pivotal role in integrating social, content, and influencer-driven strategies into BSH’s ...

Nick Walsh will aim to offer global specialists a lower-risk pathway to enter and flourish in the Middle East through Migrate ...