The marketing campaign utilised the Infobip Vocalize feature, an AI-powered voice game, in which users competed to win a ...

Eyewa’s Saudi National Day 95 campaign delivered significant impact across awareness, engagement, and in-store traffic.

LEVA Marketing Management's Mariam Elsayed explains why healthcare marketing is not about convincing clients to take an ...

SpeakUp's Helen Kareva says that while AI is here to stay, people still respond strongly to good ideas, honesty and ...

Majid Al Futtaim's Michelle Walsh, shares a deep dive into the making and results of Mall of The Emirates' 20-year ...

The Vantage's Phil Smith talks about Saudi Arabia’s real estate reform and discusses marketers' responsibility in this space.

The rebrand marks AWR Group’s evolution into a modern, values-led enterprise says Sara O’Hara, Chief Marketing Officer of AWR ...

Platinumlist has launched Platinumlist Sport, a dedicated division focused on the Middle East’s sports industry.

The MCN partnership will strengthen audience creation, multi-channel engagement, and performance optimisation capabilities ...

AppsFlyer reveals at MAMA Dubai 2025 how the UAE app economy is moving from growth through acquisition to loyalty, profitable ...

Sabbagh talks to Campaign Middle East about how brands can participate in culture without losing identity, and balancing ...

CPX's Nurcan Bicakci Arcan discusses the three pillars of trust, including vigilance, advocacy and authenticity in a marketer ...