Explore how ads.txt and sellers.json help Indian advertisers verify programmatic supply chains, identify authorised sellers ...

Discover how unified reach planning helps advertisers deduplicate linear TV, CTV and mobile audiences, manage frequency and ...

Explore how CTV and retail media are converging to connect streaming ads with shopping, improve measurement and drive ...

Explore how jewellery, apparel and travel brands plan for India's winter wedding season through consumer insights, digital ...

Personality rights and deepfakes: how court orders and India’s new IT Rules give creators a legal shield against AI ...

Newspaper ads are meant to be read. Hyundai’s new one wants to be listened to. On the front page of Hindustan Times, the ...

World Cup 2026 advertising lessons: from McDonald’s exit to Levi’s covered logo, see what brands learned and what it means ...

Generative video cost is rewriting ad budgets. See where AI video ads beat a production shoot, where they don’t, and how to ...

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

Bid shading reshaped programmatic after the first-price shift. See how it works, what it costs, and who actually benefits: ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...