Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with ...

We Believers reunites Numa Numa Guy, Overly Attached Girlfriend and other early web sensations to make a case for escaping Big Tech’s grip on the internet.

Danhausen, the popular face-painted, horror-inspired WWE wrestler, is a natural fit for Halloween tie-ins, and Snickers takes advantage by putting him in a new 30-second spot as part of the brand’s ...

Welcome back to Agency Brief. We’re in the home stretch for October, believe it or not. This week, we’ve got the scoop on how Axe’s creative review shook out, plus a spooky game from VCCP U.S. Want to ...

Former AB InBev executive Sebnem Erim joins as the spirits giant cuts costs and works to revitalize its core brands in the U.S.

Agency founders are fielding approaches from private equity firms, consultancies and independents. Ad Age lays out whether to ...

Skims, Liberty Mutual and Pixar were among the brands that gained ground in the third quarter of 2026.

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese ...

Climate group 350 Action and agency Uncommon made a life-size likeness of the Florida governor designed to melt in the heat.

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese told Ad Age.

Lowe’s says, “The holidays are so on” in a spot that positions the retailer as a destination for holiday décor.

The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it's just one part of a ...