New technology from marketing tech firm Kargo gave Gorgie, an upstart energy drink brand, the power to add CTV to its media plans.

W+K Entertainment will develop original projects, starting with a Bad Bunny film, and help clients break into Hollywood.

Focusing only on efficiency in AI design exposes brands to risk—empathy, integration and trust are crucial for responsible, ...

Now in its fifth year, Leading Women Ecuador—an awards program organized by Ad Age and Adlatina—recognizes marketing, ...

As AI moves from experimentation into everyday operations, marketers are facing new decisions—and new risks—around technology, finances, talent and control.

Google says, “Schedule your time in no time at all” in a spot that highlights how Gemini Intelligence works on the Google ...

The AI company is spending big to keep the Claude brand competitive with OpenAI’s ChatGPT and other chief rivals.

Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with ...

TBWA\Canada’s haunting campaign, set to a Billie Eilish song, confronts the futures at stake when a child’s life hangs in the ...

We Believers reunites Numa Numa Guy, Overly Attached Girlfriend and other early web sensations to make a case for escaping Big Tech’s grip on the internet.

Former AB InBev executive Sebnem Erim joins as the spirits giant cuts costs and works to revitalize its core brands in the U.S.

Agency founders are fielding approaches from private equity firms, consultancies and independents. Ad Age lays out whether to ...