New technology from marketing tech firm Kargo gave Gorgie, an upstart energy drink brand, the power to add CTV to its media plans.

Now in its fifth year, Leading Women Ecuador—an awards program organized by Ad Age and Adlatina—recognizes marketing, ...

As AI moves from experimentation into everyday operations, marketers are facing new decisions—and new risks—around technology, finances, talent and control.

Focusing only on efficiency in AI design exposes brands to risk—empathy, integration and trust are crucial for responsible, ...

Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with ...

Google says, “Schedule your time in no time at all” in a spot that highlights how Gemini Intelligence works on the Google ...

Artists who have painted the British royal family immortalize four small-business owners in portraits that will hang at London’s Saatchi Gallery.

The AI company is spending big to keep the Claude brand competitive with OpenAI’s ChatGPT and other chief rivals.