In a stunning breakthrough, scientists have discovered a new colour named Olo. There's just one catch: it's entirely ...

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Researchers at the University of California, Berkeley, have discovered a way to trick the human eye into seeing a new, highly ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

The craze for the pistachio-filled chocolate bars has exacerbated a shortage of the nut and sent prices soaring from $7.65 a ...

A unique blend of turquoise, azure, and crystalline clarity, the color Olo perfectly captures the beauty of the ocean waters ...

Researchers have hacked the human eye and discovered a previously unseen color called 'olo,' which only five people on Earth ...

Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and ...