A Stellantis executive is pushing for Europe to embrace Japan's tiny, affordable Kei cars. Discover why this radical shift could transform urban mobility and car ownership.

Europe needs to develop smaller and cheaper vehicles in the style of Japan's so-called "kei cars", Stellantis Chairman John ...

Stellantis Chairman John Elkann called for Europe to build small, affordable automobiles akin to Japanese Kei cars. He also ...

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By Giulio Piovaccari TURIN, Italy (Reuters) -Europe needs small and affordable cars like Japan's so-called 'kei cars', ...

Stellantis Chairman John Elkann suggested that Europe look to Japan, where lightweight, inexpensive kei cars have long had significant market share. Europe’s version of the kei car could be called the ...

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Despite not being sold outside of Japan, the appeal of the kei car to worldwide audiences has always been there. Sure, ...