Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

“…a shocking development…meaning ad tech companies can still use the targeting technology in the world’s most popular web ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Apple’s video warning for iPhone users to stop using Google Chrome doesn’t mention Google Chrome — it doesn’t need to. It plays on the browser’s reputation for tracking and privacy infractions, which ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...