Eddy Cue, the senior vice president of internet software and services at Apple Inc., has triggered a wave of uncertainty regarding traditional search engines. Delivering a keynote address at the South By Southwest (SXSW) conference in Austin,

Alphabet Inc. shareholders have fretted over long-term risks posed by artificial intelligence to the company’s money-printing search business. This week the threat

Apple’s shares also experienced a decline, dropping 2%. Apple is reportedly "actively looking at" reshaping the Safari web browser on its devices to concentrate on AI-powered search engines, considering the potential repercussions of its agreement with Google and broader industry shifts.