Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Add Yahoo as a preferred source to see more of our stories on Google. What is your go-to menu item when you walk into the Varsity and get greeted with “What’ll ya have?” Is it the hot dogs? Onion ...

An antitrust lawsuit filed in 2024 against Varsity is set to go before a jury in two months, the fourth such case to accuse the cheerleading giant of engaging in monopolistic behavior. The suit also ...

(Reuters) - Varsity Brands LLC has agreed to pay $43.5 million to resolve a federal lawsuit that the student apparel company and producer of cheerleading events abused its industry dominance, causing ...

Add Yahoo as a preferred source to see more of our stories on Google. Aug. 30—Chicago — Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement ...

Gordon Muir, president of the Varsity, is a walking advertisement for the health benefits of chili dogs, onion rings and fried pies. The 53-year-old fast-food magnate steps out of a door labeled ...

For decades, the sport has been shaped in large part by one company — and one man. Members of the Valley Elite All Stars in Allentown, Pa., which is sending an elite team to Varsity Spirit events to ...

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Things don’t change often at the Varsity. Right now, however, there’s a big void at the iconic landmark in Midtown: drive-in service, an attraction since the restaurant was founded in 1928. Blame the ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...