Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to ...

Taco Bell is shifting its marketing strategy to less spent on digital and more on TV. Digital has been a bit of a question mark for the brand and it wants to see if it can use digital in a more ...

Taco Bell's Bold Move to Capture the UK Lunch Market. Tell someone you went to a Taco Bell, and they’ll probably say, “Oh nice, I didn’t know they were in the UK.” That’s the thing ...

Fast food franchise Taco Bell has spiced up its marketing strategy with the introduction of a mobile component to its "Why Pay More" promotion. Taco Bell launched the "Why Pay More Shaker" iPhone ...

Real-time marketing techniques have begun to mature, enabling big brands to take bigger risks. A Taco Bell sponsored concert at the South by Southwest (SXSW) annual music conference became part of ...

When Taco Bell dreamed up its first Live Mas Live event in 2024, Taylor recalled how the team didn’t know if anyone would watch or like an event for tacos modeled after the Apple tech launches.

Taco Bell has promoted Global Chief Brand and Strategy Officer Sean Tresvant to CEO. Tresvant will replace Mark King, who is retiring at the end of the year, and report to Yum Brands CEO David Gibbs.

Although the U.S. is one of Taco Bell's best clients, it wants to expand its brand recognition internationally and elevate its market share by more than tripling its current store count over the ...

Although the U.S. is one of Taco Bell's best clients, it wants to expand its brand recognition internationally and elevate ...