From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...
Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...
The new Starbucks Iced Energy will be available in Tropical Peach, Watermelon Twist, and Blueberry Lemonade flavors, each ...
The coffee chain has also recently simplified and refreshed its menu to "help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company," Starbucks ...
The Double Chocolate Brownie will be discontinued in May, as Starbucks aims to cut down on less popular items to focus on the ...
Starbucks has plans to return to its roots as a community coffeehouse. Earlier this year, the coffee chain announced a wave ...
And yet, if you walk into a Starbucks today to pick up a coffee you ordered in the app, it’ll still have a handwritten note ...
Starbucks faces declining same-store sales and economic headwinds impacting consumer spending. Read why SBUX stock is a Sell.
Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...
Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.