R.J. Hottovy, Head of Analytical Research at Placer.ai, unpacks the recent changes at Starbucks and if the brand refresh has helped the business. Watch!

Starbucks is planning to hire more baristas, get them to work more hours at its coffee shops and roll back its embrace of automation, as the company’s new leadership battles to turn the chain ...

Same-store sales are down at the coffee chain's U.S. stores. But a successful turnaround isn't off the menu yet.

Starbucks is planning to make a major change to its American menu based on a European tradition.

On April 29, Starbucks reported financial results for its fiscal second quarter of 2025, showing just a 2% year-over-year ...

A major characteristic of most chains is their persistence in maintaining the same restaurant appearance across all their ...

Starbucks plans to hire more baristas. The move, reports BBC, is part of the coffee chain’s strategy to win back customers.

With U.S. sales falling sharply and Wall Street disappointed, Starbucks faces tough questions about pricing, competition, and ...