We spoke to Phil Toledano, also known as Mr Enthusiast, about the striking $10,200 timepiece ...

One step forward with the Neo Frame Jumping Hour ...

The Rolex 24's roots trace to 1962 at Daytona. The first one was only three hours in duration but not lacking for star power.

Handling 24 continuous hours of race coverage is no small task, but NBC Sports is up to the challenge — a dozen commentators, ...

The Rolex 24 begins the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race in 2026 ...

This limited edition GMT watch is a real looker with a lot of history.

The Rolex 24 will remain the Rolex 24 for the long term, as Daytona signed an extension with the luxury watch brand.

Keep your eyes out for these key elements and potential story lines in the 64th running of this famed endurance race.

Buffalo Bills quarterback Josh Allen revealed what gift he's planning to give his new coach, Joe Brady, to commemorate the special occasion.

The Rolex 24 At Daytona is back! ✓ 24 hours of racing madness at the Daytona International Speadway ✓ With Rolex watches for ...

The 2026 Rolex 24, aka 24 Hours of Daytona, begins Jan. 24 and concludes Jan. 25. Here's how to watch, including time, TV schedule and streaming info.

The Rolex 24 is a 24-hour endurance race that ends at 1:40 p.m. Sunday. NBC aired the first 50 minutes of the Rolex 24 on Saturday. Its broadcast returns at noon Sunday for the final two hours.