Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

However, the ad took an interesting ... of the iconic tagline. In 1989, Nike unleashed two superstar personalities that would become one of the best sneaker duos of all time.

For the second straight year, Nike is celebrating the life of the Los Angeles Lakers legend with a sneaker drop. To further drive up hype for the Nike Kobe 9 Elite Protro "Halo" release ...

Jim Riswold, an advertising rule-breaker who made Nike part of the cultural zeitgeist and helped turn sneakers into coveted status symbols with campaigns such as “Bo Knows” and pairing ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

Though Duke’s relationship with Nike goes back decades, standout Blue Devils freshman Cooper Flagg chose another shoe company for an NIL deal. New Balance announced Monday it had signed Flagg, a ...

“Jim put Nike, Michael and myself into the stratosphere ... “She’s Gotta Have It” (1986), into Air Jordan ads; and put the shoes’ namesake in them, too. Jackson was a baseball ...

The ad showcases his dedication to improvement ... and his unique emblem from his initial partnership with Nike in 2003. The shoes will be available for purchase on August 23, which would have ...

The company generated $12.6 billion in revenue in the fiscal 2024 fourth quarter (ended May 31), which was down 2% year over ...