Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

For the second straight year, Nike is celebrating the life of the Los Angeles Lakers legend with a sneaker drop. To further drive up hype for the Nike Kobe 9 Elite Protro "Halo" release ...

However, the ad took an interesting ... of the iconic tagline. In 1989, Nike unleashed two superstar personalities that would become one of the best sneaker duos of all time.

Are you a print subscriber? Activate your account. By Gillian Follett - 33 min 58 sec ago By Ad Age Staff - 2 hours 31 min ...

“Jim put Nike, Michael and myself into the stratosphere ... “She’s Gotta Have It” (1986), into Air Jordan ads; and put the shoes’ namesake in them, too. Jackson was a baseball ...

Jim Riswold, an advertising rule-breaker who made Nike part of the cultural zeitgeist and helped turn sneakers into coveted status symbols with campaigns such as “Bo Knows” and pairing ...

If you're looking for that classic pair of low-top lace-ups, Kizik has those, too. Like Adidas Stan Smiths or Superga's 2725 ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

Simeon Siegel, an analyst from BMO Capital, reiterated the Buy rating on Nike (NKE – Research Report). The associated price target was ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...