In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

For its debut, the Air Max 1000 has been dressed entirely in red, a vivid shade that accents the sculptural form of its ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only active high ...

There’s no word yet on when the other sneakers will be added to “Fortnite Kicks,” but it’s evident that Epic Games and Nike, ...

The man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport through his own stories ...

According to early reports from Sole Savy, which was reshared by trusted leaker @zSneakerheadz on Instagram, the "Shattered ...

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more.

It is perhaps one of the most hypothetical matchups NBA fans would have loved to witnessed. Who would have won a game of ...

“The Eminem Show” Air Jordan 4 Eminem’s highly regarded fourth studio album ... Eminem’s “Encore” album cover is brought to ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

The Jordan Flight Court kicks off in sleek black and white, setting a new style standard. Meanwhile, the iconic Jordan Bred ...