The first major case of doping by a Kenyan athlete came in 2003 when Pamela Chepchumba, 2001 world cross country long race ...

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

Ex-Alabama coach Nick Saban said the new executive order signed by President Trump is a "huge step" in creating of more opportunities for players.

Lotwis's presence in Kenya this week also included attending the recent NOC-K elections and observing the Tokyo World ...

As a formidable force on the hardwood, Caitlin Clark's blueprint journey has been disrupted by a series of injuries. The post ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Alabama Football Wide Receiver Ryan Williams became just the second college football player to sign a deal with Nike in the ...

Explore the financial journeys of Serena and Venus Williams in 2025, comparing their net worth, endorsements, career earnings ...

Discover how Roger Federer became a billionaire through strategic business deals, endorsements, and brand building. Learn ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...