In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike has taken a big step forward in 3D printing in a riff on the original Air Max sneaker.

The New York Knicks have revealed their 2024-25 City Edition uniform, once again teaming up with Kith and Nike to create a ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Nike is releasing its LeBron 22 "Currency" this Friday, November 15, 2024. The shoes are a product of the collaboration ...

There’s no word yet on when the other sneakers will be added to “Fortnite Kicks,” but it’s evident that Epic Games and Nike, ...

The Kicks will first be available only to just over 500 of the most popular Fortnite outfits. Eventually, however, the devs ...

He was allegedly spotted wearing tan Yeezy shoes and a black Nike hoodie about 20 minutes before Cage's murder. An investigator said a pair of blood-stained Yeezys and a Nike hoodie were found in the ...

Kenny Moore II handed out new athletic shoes and hats to over 400 kids at IPS Charles Warren Fairbanks Elementary School on ...

Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...