This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

With the dominance of the Internet as a lead generator today, search marketing has become an even more important element in a business’s marketing activities. As businesses need to engage with clients ...

The way home service businesses find new customers has changed dramatically over the past decade, and companies that fail to adapt are losing ground to competitors who have embraced digital marketing.

Global Dealer Solutions (GDS) today announced a renewed focus on the critical role Local SEO now plays in helping automotive dealerships appear where customers are most likely to search: Google Search ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said ...

Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...