Call Mike Tyson-Jake Paul fight a gimmick, but don’t dispute what it’s doing for boxing
In 1976, Muhammad Ali fought Japanese wrestler Antonio Inoki in Japan. In 2017, Floyd Mayweather, at 40 years old, came out of retirement to fight MMA star Connor McGregor. Mayweather won by TKO after wearing down McGregor in a fight that drew 4.3 million pay-per-view buys with a total revenue of $600 million.