Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

However, personal and professional struggles impact Laszlo’s search for ... near future will once again be known as HBO Max, following another rebrand). If you are not a subscriber or Max ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Discovery’s decision to revert the name of Max to HBO Max after just two years ... “We just cannot wait for his hot take on this whole rebrand. We think it’s going to be pretty hot ...

Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

HBO Max, in a strategic move to capitalise on the iconic HBO brand. The rebranding, effective later this year, aims to strengthen the platform’s identity amid a competitive streaming landscape.

If you’ve found yourself screaming into the void over the fact that “HBO Max” was turned into ... Oliver’s inevitable rage about the rebrand. During the upfront presentation, they ...