Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are no entity limits on processing, ...

I am not usually a proponent of automating paid search campaigns. I relish the control of choosing keywords, setting bids, and writing ad copy. However, Google has introduced features in the last year ...

I’ve addressed the benefits of Google Ads scripts to automate aspects of account management. Producing custom scripts is now much easier with generative AI platforms. Scripts can go beyond automation ...

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening ...

Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually ...

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, "this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already ...

A business company operates e-commerce sites for multiple brands. We have expanded a system that retrieves order data from ...

Google Ads Scripts, AdWords API and the Google Ads API all were impacted by a bug that may have caused reporting issues between April 25th 2:32 PM PT and April 26th 12:24 PM PT. If you the Google Ads ...