Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. The ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send. If you send ...

Segment your audience before you launch. Choose curiosity and clarity over clickbait. Time it like a campaign, and personalize at scale. Use proof, metrics and social validation. Respect the inbox — ...

Marketing campaigns are an effective way for businesses to get the word out about an upcoming launch. The right campaign at the right time can propel a small business’s offerings and even potentially ...

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...