The 2026 boot wars echo innovation races in marathon running and basketball. The boots blend heritage, technology and ...

From repurposed vintage kits to hand-embroidered designs, soccer aesthetics have become one of fashion’s latest fixations.

What is more astounding is that his feet, smaller than those of the average Korean adult man, have served as the foundation ...

Nelly Korda ditched custom LeBron James golf shoes mid-round at the U.S. Women's Open after they were reportedly too loose and affected her swing.

From Durham to hockey's biggest stage, custom 3D-printed gear is helping athletes compete through the wear and tear of a long ...

Todd Snyder creates Mister Rogers capsule and Heron Preston creates personalized soccer jerseys for three star players.

Early-enrollment rules mean elite recruits are cashing NIL checks while their classmates are still in high school. The result ...

Jared Verse already plays with cartoonish force for the Los Angeles Rams, so his anime-themed ride feels perfectly on brand.

As federal court cases around major sports betting scandals in Major League Baseball, the NBA, and the NCAA continue to play ...

The pop star wore a custom Schiaparelli suit with a gold-lined hat, channeling Bianca Jagger’s 1970s bridal style.

Lionel Messi holds the World Cup following Argentina's win over France in the 2022 World Cup final Anne-Christine Poujoulat/AFP via Getty Images With the 2026 men’s World Cup kicking off on June 11, ...

The city is set to host matches and serve as a base camp for some teams, building excitement among the local community.