What happens when they climb to the top of the strategy ... ad media to influencer or creator media,” said Julia Melle, director of brand and content for Southwest Airlines, during a panel discussion ...

A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...

Acquisition strengthens Hawke's Southern California footprint and deepens its stake in social-driven brand building, creative ...

Crocs’ brand strategy, focused on innovation and targeted marketing ... By leveraging celebrity partnerships and social media engagement, Crocs can enhance brand awareness and appeal to a broader ...

In an era where innovation is the key to staying competitive, Kellanova's IT team is integrating our existing systems and ...

Alanna Strauss, Piper Heitzler and Campbell Torchin have joined CAA in the Media & Entertainment Partnerships department. The strategic expansion reflects the group’s continued growth under the ...

The annual two-day event will feature industry leaders from top brands including Microsoft, Yahoo, Heineken, Paramount, and moreSAN FRANCISCO, March 25, 2025, a global leader in media, social and cons ...

Today the queues outside trainer stores are shorter and less frequent. Styles of trainers (or sneakers, as they are known ...

“Gen Z loves a rebrand, so when kombucha legacy Health Ade created a Gen Z targeted brand, Sun Sip, Gen Z was all in,” Kaufman says. “With a focus on gut health, vibrant packaging and smart influencer ...