I was in middle-school the first time I heard the boys in my class arguing about who was the G.O.A.T — greatest of all time.

The 2026 South by Southwest Festival and Conference is underway in Austin, and spotting celebrities around the city can be almost as exciting as attending the festival itself. Actors, musicians, ...

SXSW is defending a panel with pro-Palestinian activist Mahmoud Khalil after Jewish student leaders and advocates criticized the decision.

South by Southwest 2026 returns to Austin for the 40th year. See photos from film premieres, live music, celeb appearances, free events, activations and more on the packed SXSW schedule.