"We should probably start thinking about branding soon."I sometimes hear these words from business owners.But then, I dig a ...

A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

From Tree Hut to Sézane, redesigns often trigger customer panic. Here is why the size of the change has almost nothing to do with how people react.

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

Some of the world's most famous and successful companies have extremely memorable logos. Think about the red and white Target target or McDonald's golden arches. The logos are inseparable from the ...

As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes to the ...

Brand identity is the impact of a company’s visual elements — logos, colors, fonts — from its website, marketing campaigns, social media channels, emails, and more. An effective brand strategy drives ...

The visual identity includes an Interlocked logo, refreshed Nevada Wolf logo and innovative Trio system that strengthens ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

When first impressions are often made online, visual branding for real estate agents can be the deciding factor in whether a potential client chooses you or keeps scrolling. Visual branding is all the ...