As a lifelong fan of the Star Wars saga, here's how I'd rank every movie in the franchise, from The Empire Strikes Back to ...

This classic '80s movie almost featured a different candy -- a change that could have completely altered the sweet success of ...

A dive into the success of the Tiffany & Co. x "Frankenstein" film integration with the woman who made it happen. Plus, the ...

The agency will work with the Parmigiano Reggiano Consortium to get "the king of cheeses" product placement in Hollywood ...

When Coca-Cola acquired Topo Chico eight years ago, the brand, founded in 1895, was popular in Mexico and had a cultlike ...

Saudi-based creative house Habbar is making an official push into film marketing, a strategic expansion that highlights the ...

The Parmigiano Reggiano Consortium, governing body of "the king of cheeses," has reportedly signed with United Talent Agency ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

Netflix takes the top spot for delivering holiday content.

Audi and Disney have joined forces to create entertainment experiences both in the car and in the cinema. Audi customers can ...