Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Welcome back to our live coverage of the early Black Friday sales. While there’s still two weeks to go until the main event, ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Adidas Originals has joined forces with Italian sportswear brand C.P. Company to deliver a new collection of footwear and ...

If we take a step back, the Nike brand has been built over many decades on product innovation ... Results in recent quarters ...

Each year, we pore over the best gifts for your end-of-year shopping spree. From top holiday finds to buzzy picks we’ve given ...

Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...

The 2024 NWSL Playoffs kicked off with dominance from above, as the league's top four teams won their quarterfinals to ...

Right now, you can save up to 30% off select styles on Nike.com, which is some of the deepest markdowns the company offers ...