The multi-platform campaign in Australia, based around an augmented reality iPhone app called "Sonic Vision – Catch the Blue Blur‟, can be used in conjunction with out-of-home,TV, magazines, online ...

With Chinese university students representing an increasingly promising market for the ThinkPad, Lenovo wanted to update the group on its technology and the value this could add to their lives. The ...

Aviva is bringing characters to life in its augmented reality campaign. It is designed to raise awareness of the insurance provider’s product offering in the technology market. The campaign, supported ...

Software firm Sage UK has launched its first augmented reality (AR) marketing campaign. Targeting small and medium businesses, the campaign used Aurasma’s image recognition technology, and comprises ...

Man alive, even Japan’s Red Cross Society is technologically-savvy. Commuters rushing through Akihabara station recently were treated to an augmented reality campaign urging them to donate blood.