Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, ...

Amazon.com Inc. AMZN and Walmart Inc. WMT have spent years competing for shoppers through price, convenience and delivery speed. As AI assistants become another way consumers discover products, a new ...

A demo of the AWS Agentic Shopping Assistant: an AI-powered style advisor operating on a retailer’s mobile site. (AWS Photo) Amazon’s cloud division announced an AI shopping assistant for retailers, ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...