Amazon has launched a new, mobile-only shopping service called “ Amazon Haul ,” which touts low-cost items of $20 or less. Some consumer experts are seeing it as a new way to counter the two sites – Temu is a Chinese-owned site based in the U.S. while Shein was founded in China but is based in Singapore.

If you can’t see the Haul tab on your Amazon app, first try updating the app on the store. Then, look up “Haul” in the app search bar. If that doesn’t work, visit Haul on your desktop and scan the QR code with your phone.

Amazon is making a strategic move into the ultra-low-cost space as holiday spending kicks into high gear. But price isn't the only reason why US shoppers are addicted to Temu.