AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

"AMC has no plan to introduce commercial advertising close to the start of a movie’s commencement at its theatres in the ... was prepared for criticism and backlash, noting the decision would ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Wednesdays are the slowest day of the week at the box office. The theater giant hopes a 50 percent discount will shake things up.

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...