AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...

Anghami, a music platform, leveraged its extensive reach among parents in the Arab world to raise awareness of child sexual abuse (CSA) in the region by releasing rhymes focused on body safety.

EDF Luminus, a Belgian electricity producer and energy provider, created the '12th devil' device, in partnership with the Belgium national football team (Red Devils), to promote fan energy and ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

PHILADELPHIA: Clear positioning and a strong "DNA" are vital for global brands to succeed in the era of social media, according to a leading academic.Barbara Kahn, director of the Jay H.

This report identifies seven marketing tensions that marketers need to manage.

KFC, the QSR brand, aimed to reclaim its cultural relevance and boost sales in the UK by redefining its brand belief system amidst declining youth engagement. KFC, the QSR brand, aimed to reclaim its ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This report examines the key trends that are driving the future of commerce media.

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fuelled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, ...