Hyrox has secured the buy-in of a broadcaster after the Axel Springer-owned Bild negotiated a deal to stream the 2026-27 Elite Series live in Germany.

China Media Group, which runs state broadcaster CCTV, has suspended its LaLiga broadcasts after Real Madrid forward Kylian Mbappé made a joke about a meme showing his face on an image of the ...

Allianz has bought the naming rights to the beach volleyball venue at the Los Angeles 2028 Olympic and Paralympic Games, becoming the first ‘Worldwide Olympic Partner’ to put its name on a ...

Marcel Wontorra has been appointed as the first managing director of the Frauen Bundesliga as the top tier of women’s football in Germany prepares to enter a new era in 2027.

Team Playmaker has extended and expanded its sponsorship sales role with New York Road Runners, the organising body of the TCS New York City Marathon. The new deal has been announced ahead of ...

Sweden’s home 2027 FIS Nordic World Ski Championships in Falun will be broadcast domestically by Viaplay after SVT, the public broadcaster, failed to match the winning bid.

The NBA has become the latest major US sports league to align itself with prediction market exchanges Kalshi and Polymarket, despite mounting legal challenges against the industry.

London-based pair Media Business Solutions and Media Experts Ltd have been awarded the exclusive free-to-air broadcast rights across sub-Saharan Africa to the 2027 Africa Cup of Nations.

The NHL has tweaked its 2026-27 schedule to incorporate a slate of Monday fixtures that fall within a favourable time zone for European audiences.

Chelsea has awarded its sleeve sponsorship rights to fintech Sokin in a “multi-year” deal, in a bid to end the high turnover of sponsors in the position over recent seasons.

Poland’s Ekstraklasa has launched its domestic broadcast rights tender and is confident of securing a record result that will eclipse the current outlay by pay-TV broadcaster Canal+.

The International Ski and Snowboard Federation (FIS) has renewed its long-running sponsorship with watchmaker Longines after opting against a deal with a potential successor as part of a more ...