Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Catch up on select AI news and developments from the past week or so: OpenAI prepares to launch GPT-5 in August. OpenAI's GPT-5 is set to launch in early August, featuring integrated o3 reasoning ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...

A brand manager's job is to develop and propagate a brand's identity—the core meaning that the brand managers want the brand to convey. But the customer is the one who has ownership of the brand image ...

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...