The milestone represents a major validation of the online therapy model that BetterHelp has developed since its founding in ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

Papa Johns launched a new platform called “Meet the Makers” dedicated to highlighting its team members and the quality of its ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.

In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions ...