Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

Netflix grew revenue 12% year over year to $12.9 billion in Q3, with growth driven primarily by subscriptions, pricing, advertising and a favorable impact from foreign exchange rates, according to an ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...