Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

The “sleepy girl mocktail” is having a moment. A little over a year ago, TikToker @caleeshea posted a recipe for a mocktail meant to encourage a better night’s sleep, consisting of tart cherry juice ...

This summer, the beautiful game has gotten a little bit ugly. During every World Cup match, FIFA has mandated “hydration breaks,” aka three-minute pauses midway between each 45-minute half, a first ...

We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be ...

Retailers like Ulta Beauty and Lowe’s are facing backlash for their use of the technology amid sustained concern around how ...

Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...

Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over ...

Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...

The sponsorship is part of a broader, extended deal that also encompasses the existing Overtime Elite, Overtime Select, and OT7 leagues.

Executives at brands like e.l.f. Beauty and Jewelry Television say the platform can serve as an edutainment opportunity in ...

Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.