Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Global creative and communications agency W Communications has launched HelloFranses! in Asia, establishing Singapore as the ...

Campbell’s is pushing back against misinformation about its ingredients following the release of an alleged audio recording ...

Xbox and Crocs have joined forces to launch a limited-edition collection of gaming-inspired clogs.

Mobile gaming advertisers spent much of 2025 in acceleration mode, fuelled by rising installs, surging creative volumes and a ...

KFC Singapore is bringing a taste of Japan to the island this Christmas with its latest campaign, “Chikin land”, turning five ...

Downtown East has shown how strategic timing and seasonality, when harnessed with intent, can become more than a calendar ...

As the European Commission gave the green light to the Omnicom-IPG deal, 2025 is shaping up to be a landmark year for mergers ...

Omnicom has completed its acquisition of Interpublic, forming the world’s largest holding group with more than US$25 billion ...

The Singapore Tourism Board (STB) is holding the second round of presentations today for its creative pitch. MARKETING-INTERACTIVE understands that four of the eight shortlisted agencies, ...

Grimace, Hamburglar, and Birdie are making their first-ever stop in the Lion City for a limited-time tour, bringing with them exclusive merchandise, a music festival, and a lineup of new menu items.