I looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this ...

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have ...

AI News You Can Use is my free newsletter with the latest industry news on AI & Search. I agree to receive the Search News You Can Use weekly newsletter containing industry news and updates. I ...

I finally dug into the January 2025 update of the rater guidelines and there are a lot of changes! (Here is the previous version if you want to compare.) While the quality raters have no direct effect ...

Last week Google launched Gemini Enterprise and although I see very few people talking about it, I think this tool will likely be used by most businesses. There are two features that make it extremely ...

Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework.

I had the privilege of being invited to Google I/O 2025. And boy, what an event! Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search ...

Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by ...

Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI Mode, and the AI features in Discover. If you have been ...

Google’s latest earnings call provided intriguing glimpses into the future of search. Sundar Pichai doubled down on evolving search through AI, indicating significant innovations on the horizon with ...