WPP Media’s shift to marketing planning, linking media investments to business outcomes and redefining human value as AI ...

The campaign positions jewellery as an expression of individuality and personal choice, encouraging women to include ...

Rohit Dadwal explains how MMA’s Movable Middle data makes a case for sharper spending, but marketers and agencies must prove ...

Redacted print, absurdist humour and shared outdoor space help Škoda break from conventional car advertising. but can it ...

The Japanese chocolate brand combines surreal visual storytelling, distinctive characters and limited-edition festive ...

Cola helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

Conceptualised by Ogilvy, the musical campaign positions home painting as an integral part of the festive build-up, ...

The appointment brings over two decades of marketing and brand-building experience to WOI India as it pursues greater ...

The partnership will scale Libas’s festive video advertising through a planned pipeline of creative assets designed for ...

The partnership will focus on building an always-on digital community around business knowledge, general awareness and ...

Founded by Amit Relan and Smita Jadhav, the platform aims to simplify brand activations across India’s expanding network of ...

Tribes and Sanlaap use garments donated by sex-trafficking survivors to confront social exclusion, turning Bengal’s festive symbolism into a public call for acceptance.