Cola helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

Conceptualised by Ogilvy, the musical campaign positions home painting as an integral part of the festive build-up, celebrating the shared rituals that bring families together.

The Japanese chocolate brand combines surreal visual storytelling, distinctive characters and limited-edition festive packaging to bring its approach to gifting to life.

The partnership will scale Libas’s festive video advertising through a planned pipeline of creative assets designed for performance marketing and testing.

Omnicom Production’s global CEO argues that differentiation, trust, audience engagement and conversion measurement drive advertising, while creativity must deliver more than taste or style.

Its 90-minute video test could keep audiences and advertising on Instagram. But without proven retention, transparent measurement and a credible revenue model, creators may stick with YouTube.

The appointment brings over two decades of marketing and brand-building experience to WOI India as it pursues greater visibility and ecosystem partnerships.

Founded by Amit Relan and Smita Jadhav, the platform aims to simplify brand activations across India’s expanding network of sports and fitness venues.

The partnership will focus on building an always-on digital community around business knowledge, general awareness and intellectual engagement beyond the annual quiz season.

With over 60% of its revenue coming from data and AI, EXL wants to shed its BPO-first image with its new positioning.

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.

One of the most awarded creative leaders in Asia, the former Ogilvy APAC CCO had launched his own shop nearly a year ago ...