As consumer demand for indulgent beverages that still support wellness goals increases, experts highlight how flavor systems are delivering on richness, balance, as well as a function.

Maker’s Mark announced the 2026 release of its Wood Finishing Series: The Stewards Release, inspired by the distillery’s ...

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye ...

A recent NECG survey challenges the narrative that legal-drinking (LDA) Gen Zs are moving away from beverage alcohol, noting ...

Consumer interest in functional and sugar-reduced beverages have formulators turning to hydrocolloids to ensure texture ...

Pure Leaf introduced Pure Leaf Mental Focus, the brand’s first line of sparkling, real brewed iced teas. Made with naturally ...

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal ...

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year ...

The spirits-based brand is built on vodka and offers flavor-forward, easy-drinking cocktails that align with what today’s ...

High West Distillery brings its specialized whiskies to enthusiast as it celebrates 20 years of whiskey blending.

Unwell Beverages, Los Angeles, launched in 2024 by entrepreneur and podcast host Alex Cooper, is gearing up for the summer ...