The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment ...

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now ...

Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: ...

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks ...

Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up ...

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game.

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and ...

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a remarkably useful clue: what they’ve already purchased.

Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how ...