As AI reshapes B2B marketing, account-based marketing (ABM) teams face growing pressure to prove revenue impact. Join Turtl ...

See why impact-driven B2B marketing strategy is replacing volume-led campaigns, and how fewer, bigger moments can drive ...

Nearly all B2B buyers use LLMs during their journey, but its impact is not what breathless LinkedIn posts would suggest. In ...

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her ...

B2B marketing has entered its MVP era. Boards and leadership teams increasingly want to see how marketing contributes to pipeline, revenue and growth. That is one of the central findings from our ...

Check out this Hut 3 and B2B Marketing guide to benchmark your AI maturity and turn your marketing into measurable business impact. Data and Insights, Marketing operations and technology [MarTech], ...

Get the knowledge and frameworks to build and run an effective ABM program in your organization. Account-based marketing is one of the most effective strategies available to B2B marketing and sales ...

Funding will support next-generation product enhancements including AI-driven email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion.6sense , the leading ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

If you haven’t heard, our 2026 UK Agencies Benchmarking Report has just launched and it’s chock-full of insights about the agency landscape. In this blog, we highlight the agencies that achieved the ...

Our second ever Global Agency Benchmarking Report has just launched and it’s better than ever. Packed with insights about agency gross income, headcount, specialisms and more, the report is a ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...